Serious Play is a concept that refers to a whole range of science-based, innovative and sophisticated methods that are practically used to solve complex problems, usually in work-related contexts. The Serious Play concept facilitates and speeds up the process of understanding, learning and development by directly encouraging creativity, innovation and the freedom to choose outcomes, i.e. creating solutions.

The Serious Play concept and developed methods are designed precisely to create a safe environment for exploration and exchange of ideas and to help individuals and teams engage in behaviors and thinking that integrate diverse knowledge and coordinate joint efforts toward problem solving and organizational change through empathy, active listening . , reflexivity and a high level of active participation.

The LEGO® SERIOUS PLAY® method is one of the best-known practical examples of the application of the Serious Play concept in the business world.


LEGO® SERIOUS PLAY® (LSP) method


LEGO® SERIOUS PLAY® method is grounded in more than two decades of best practice research in the fields of business, organizational development, neuroscience, psychology and learning. It is based on the “hand knowledge “concept and develops the left and right sides of the brain in parallel. It includes human ability to imagine, describe and give meaning to the current situation and  create something completely new. 



LEGO® bricks are used to facilitate discussions and problem solving in a group setting. Participants create models that represent different aspects of a problem or idea, which are then used to guide discussion and explore potential solutions. This approach fosters creativity, collaboration and innovation by encouraging all participants to share their ideas and perspectives in a safe, non-judgmental environment.

The approach does not rely solely on a typical verbal rivalry that takes place in meetings or on filling in the “blank page”. Instead, participants use carefully selected LEGO® bricks and elements alongside a unique process through which people “think through their fingers” – unleashing insight, inspiration and imagination.

Lego Serious Play methodology


Encourage participants to think outside the box, generate new ideas and explore a wide range of topics, from product development to organizational change, in a fun and engaging way. 

LEGO® SERIOUS PLAY® method is an excellent tool for team development, problem solving and strategic planning.